Macintosh Retail Group profile
Retail is our business
Macintosh Retail Group is strengthening its retail position in the Fashion and Living sectors to achieve a leading market position in Western Europe. Aim is to satisfy consumer demand by employing multiple retail formats and product brands in each country in which it operates. Adopting an integrated cross-channel strategy, the best of the real and virtual retail worlds is combined. The group’s bricks-and-mortar stores and webshops bolster each other by offering consumers a range of purchasing and delivery options at any moment of purchase 24 hours a day. Friendly and skilled employees forming part of a lean and flexible organisation, state-of-the-art multimedia and other technology, as well as traditional mass media all play a key role in this respect.
Macintosh Retail Group also intends to manage the part of the supply chain not visible to the consumer, i.e. the process from raw materials to finished product in the stores. As industrial retailer, Macintosh Retail Group is an expert at achieving supply chain transparency by making agreements with all parties involved. As a result, it utilises economies-of-group to their full potential, also facilitating sustainable business operations.
Through the combination of strong offline and online shop formats, retail expertise and streamlined organisations and processes, Macintosh Retail Group achieves turnover growth and the highest possible return on average net capital employed, while respecting the environment.
“Macintosh Retail Group is already since the beginning of 2011 busy with transforming from traditional brick-and-mortar retail company to cross-channel retailer. In 2012 also we have strengthened further our commercial and organisational position. In doing so we are actively dealing with changes in purchasing behaviour of consumers and the growing role of online sales, which lead to a fall in consumer visits to brick-and-mortar stores. Moreover our cross-channel approach has proved to be profitable. In order to accelerate our transformation to the new retail reality we launched “MacFit” by the end of 2012. Part of this was an evaluation of our brick-and-mortar stores to see how they fit with our picture of tomorrow’s markets. In addition, MacFit clearly focuses on investing in new stores (especially in the UK), on upgrading formats and keeping individual stores up to date, as well as on CRM, ICT and organisation“.
Frank De Moor, CEO Macintosh Retail Group